THE NUMBER OF EMPLOYEES IN LOCAL MEDIA OUTLETS 

Geographical Distribution

According to the data obtained from the outlets participating in the research, a total of 4996 employees work in 1222 local media outlets surveyed. The distribution of employees in the local media per outlet shows that an average of 4 people work in each outlet. According to the data, while the number of employees in the vast majority of these outlets (74.6%) varies between 1 and 5, outlets with 6 to 10 employees constitute 16.4% of all outlets. It is seen that there are very few local media outlets (8.3% of all outlets) employing 10 or more people.

The data obtained from the field research also shows the regional distribution of the number of employees in local media outlets are in line with the regions with the largest number of local media outlets. According to the results of desk-based research process, local media outlets are mostly located in Marmara (817 outlets), Mediterranean (587 outlets) and Aegean (494 outlets) regions. Similarly, the field research results show that the regions with the highest number of local media employees are the Marmara (1230 people in total), the Aegean (840 people in total) and the Mediterranean (817 people in total). It is seen that there are fewer local media employees in Southeast Anatolia (438 people in total) and East Anatolia (416 people in total) regions compared to others.

However, when the average number of employees per outlet in the local media is analyzed, the regions with the highest average number of employees are Southeastern Anatolia (average 4.87 people), Eastern Anatolia (average 4.60 people) and Central Anatolia (average 4.41 people).

Distribution by Publication/Broadcast Types

Local newspapers (3076 employees in total) and local digital news platforms (1524 employees in total) stand out with the highest number of employees in the distribution of local media employees by publication/broadcast types. However, when the average number of employees per outlet in the local media is analyzed, it is seen that the local media outlets with the highest number of employees are local televisions (average: 6.32 / 6-7 employees) and local newspapers (average: 4.71/4-5 employees).

Distribution by Gender

Qualitative field research conducted by MEDAR on working conditions of women journalists in the local media in July 2020 revealed important findings on the gender inequality experienced in employment and recruitment processes by the local media outlets (MEDAR, 2020). Similarly, the quantitative data obtained within the scope of the Local Media Database Research show that there is a serious gender inequality in the employment process of local media outlets. According to the results, in 1222 local media outlets surveyed:

  • There are 4996 employees in total.
  • Of these employees, 31.3% (1565 in total) are female employees and 68.7% (3431 in total) are male employees. Accordingly, it is noteworthy that the number of men working in the local media is more than twice the number of women.

Gender Based Distribution of Local Media Employees

MEN
3440 men
1556 women
WOMEN

The Total of 4996 employee working at 1222 Surveyed Local Media Outlets

  • The data show that the number of female employees per outlet in the local media is limited to between 1 and 2 people on average. While 37.6% of the surveyed outlets do not have any female employees, 27.3% have only 1 female employee and 20% have 2 female employees.

Among the regional distribution of the total number of female employees in the local media, Marmara (419 employees in total), Aegean (298 employees in total) and Mediterranean (260 employees in total) are the regions with the highest number of female employees. The data obtained show that the highest number of female employees in the local media are mostly located in big cities such as Istanbul (96 employees), Izmir (92 employees) and Kocaeli (77 employees).

In the distribution of the number of female employees by publication/broadcast type, local televisions are the outlets with the highest average female employee per outlet (average: 1.89, approximately 2 people). Local televisions are followed by local newspapers with an average of 1 to 2 female employees (average: 1.51), while local radio (average: 1.33) and magazines (average: 1.31) generally employ 1 female employee. Among all publication/broadcast types, local digital news platforms stand out as the media with the fewest female employees per outlet, with an average of 1 or fewer female employees (average: 0.89).

Distribution by Occupational Positions

Employee positions in local media outlets were evaluated through four basic classifications within the scope of the research:

  • In the first classification, the number of employees responsible for administrative processes and decisions in outlets such as "publisher, editor-in-chief, provincial/regional representative, department chief" were examined.
  • In the second classification, data on the number of employees who perform as “editor-in-chief, news director and editor” and make administrative contributions from the desk-based office positions to the news production process in local media outlets, were examined.
  • The third classification focused on the number of employees in field positions such as “reporter, photojournalist, cameraman” who actively carry out the news production process in the local media.
  • Finally, the number of employees who are outside of these three classifications and take charge in other technical & administrative positions such as “page designer, typesetting & graphic design supervisor, software specialist, financial responsible” etc., are determined.

In this direction, the obtained data show that employees in the local media mostly take part in administrative (total 1405) and field positions (total 1400 employees). There are fewer employees undertaking office duties (total of 1201 employees) and other administrative & technical positions (total of 990 employees) in local media outlets.

On the other hand, when the average number of employees per outlet is analyzed, it is seen that generally an average of 4 employees work in local media outlets and these employees are equally distributed among the occupational positions within the outlet.